Business, as they say, makes you your own boss. While this is true, most people tend to often make mistakes especially when they are starting a new business. Mistakes which sometimes proves to be costly yet it could have been avoided. Well, if you intend to start a business, here are some of the common mistakes that you can avoid.
Not doing your homework/research
Before you start your business, it is important that you carry out research to establish whether there is a market for your product or service. If you don’t have the experience and skill to conduct the research, then you should consider engaging the services of a research company. In your research, you should strive to understand your potential customers and their money spending habits.
Underestimating/ignoring your competitor
Unless you are inventing a new service or product, you will always have a competitor. To be successful you will have to keep a close eye on your opponent. Get to know what they are doing and what their weaknesses and strengths are. You should then capitalize on their weakness and offer a better service or product to your customers. Good customer relations will go a long way in ensuring you stay ahead of your competitor.
Failing to market your product
One major mistake that most small and medium enterprises commit is their reluctance to market their product and/or services. Most owners of small businesses believe that they only need to open their shops and customers will come trickling in. Well, this is not true. For your business to attract many customers, you will have to market it. This, therefore, means that you will need to come up with a marketing strategy.
It is also advisable that you start your marketing early (even before you start your business) as this will not only win you some customers but will also help you to understand what your customers’ needs are.
Trying to go it alone
Even though you are independent; your own boss, you should not run your business alone. You will need advice and support from other people. These people may include close family members or even accomplished business men.
Trying to do everything
Another mistake that most business owners do, is trying to do everything without seeking assistance or delegating responsibilities to others. By doing this, they end-up forgetting or committing mistakes that they could have avoided if they had shared some of the tasks. For example, if you find it difficult to do bookkeeping you should hire a bookkeeper to do this task for you. This way, you will achieve success faster as you will be focusing more on what is important to the growth of your business
In conclusion, these are some of the common mistakes that can be avoided. It is important to have a mentor who will help you avoid some of these mistakes